I Am Sooooooo Proud to Be American
[Copied and pasted part of article]
The early start to daylight-saving time has hurt ratings. Prime-time viewership traditionally dips then as people do more things outside, and this year folks had a three-week head start. More network reruns during March and April dampened interest, too.
"We let them get out of the habit of watching television a little bit, and it's going to take some time to get these people back in front of their television sets," said David Poltrack, chief researcher for CBS (owned by CBS Corp.).
Goddammit! Let's haul ass, people! People are moving away from their TV's!